01.Good Design is innovative【好设计是创新的】
It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
02.Good Design makes a product useful【好的设计创造好用的产品】
A product is bought in order to be used. It must serve a defined purpose-in both primary and additional functions. The most important task of design is to optimise the utility of a product.
03.Good Design is aesthetic【好的设计是符合审美的】
The aesthetic quality of a product-and the fascination it inspires-is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.
Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people.Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion.
04.Good Design helps a product be understood【好的设计帮助用户理解产品】
It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.
05.Good Design is unobtrusive【好设计是谦虚的】
Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.
06.Good Design is honest【好的设计是坦诚的】
An honestly-designed product must not claim features it does not have-being more innovative, more efficient, of higher value. It must not influenceor manipulate buyers and users.
07.Good Design is durable【好设计是持久的】
It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.
08.Good Design is thorough to the last detail【好的设计由最终的细节决定】
Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user.
09.Good Design is concerned with environment【好设计关注环境】
Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment.
10.Good Design is as little design as possibleBack to purity, back to simplicity.